OBJECTIVE

San Francisco artist Leah Rosenberg was seeking to build a brand that tied her expansive work together. From painting, installation, sculpture, printmaking and food, her art focuses on the role of color in our lives, as well as its emotional and psychological impact. With a number of products in the works, it was important to build a cohesive and strong brand.

SOLUTION

The logotype is made up of colorful stripes, which are a classic in Leah’s work. There are hints of dimension and space by layering shapes to form the letters. The brand system is flexible, where the stripes can expand or be minimal, depending on its application. 

Logo & Brand Design, Packaging